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The FTC's Endorsement Guides – Business Tips | Federal Trade Commission | endorsement là gì | Địa chỉ cung cấp kiến thức học tiếng Trung hay nhất

Hình như bạn đang muốn tìm kiếm Kiến thức về endorsement là gì phải không? Hình như bạn đang muốn muốn tìm kiếm Kiến thức đặc sắc về chủ đề The FTC's Endorsement Guides – Business Tips | Federal Trade Commission đúng không? Nếu đúng như vậy thì mời bạn xem nó ngay tại đây.

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Endorsement Phê duyệt của tỉnh bang khi định cư Canada

The FTC&39;s Endorsement Guides Business Tips | Federal Trade Commission

Do your ads use endorsements or testimonials? The FTC’s endorsement guides establish guidelines for advertisers.

Transcript:
Say you meet someone who tells you about a great new product. Would their glowing endorsement factor into your decision to buy it? Maybe so. But what if you find out the person works for the company or has been paid to recommend the product. Wouldn’t you want to know that? That commonsense principle is at the heart of the Federal Trade Commission’s Endorsement Guides.

Hi, I’m Mary Engle, an attorney with the FTC, the nation’s consumer protection agency. If you advertise products or services to consumers – or if you’re involved in marketing using social media, blogs, affiliates, and the like – you should know about the Endorsement Guides.

The Guides have been around since 1980, but the FTC revised them in 2009 to include examples that reflect today’s marketing media. You’ll want to read the Guides for yourself, but they boil down to three basic concepts.

First, endorsements must be truthful and not misleading. They have to reflect the endorser’s actual experience and opinion. Furthermore, you can’t make claims about a product that require proof you don’t have. For example, you can’t say a product will cure a certain disease or cause weight loss if there isn’t scientific evidence to prove that’s true. If an endorsement is deceptive, both the advertiser and the endorser could be held responsible – so compliance is important.

Second, testimonials claiming specific results usually will be interpreted to mean the endorser’s experience is what other people can expect, too. It’s not enough to say “Results not typical” or “Individual results may vary.” That means advertisers have two choices: Have adequate proof to back up the results you show in an ad; or clearly disclose the results people can generally expect. How would that work? Well, say an ad features an endorsement from a woman who claims, “I lost 50 pounds in 6 months with WeightAway.” What if that was an exceptional case? If most people aren’t likely to get those results, the advertiser would have to clearly disclose what most people could expect in similar circumstances. For example, “Most women who use WeightAway for six months lose 10 pounds.”

Third, it’s the law – and it always has been the law – that a material connection between an advertiser and an endorser has to be disclosed. What’s a “material connection”? It’s a connection between the endorser and seller that could affect how people evaluate the endorsement. In other words, a connection that someone wouldn’t reasonably expect.

When the FTC revised the Endorsement Guides, that standard stayed the same, but the examples were updated to include blogs, social networks, and online discussions. The Guides now make it clear that the same standard applies across the board.

The Endorsement Guides won’t apply to most bloggers or people who use social networks. They’re just connecting with friends and family and talking about what’s going on in their lives. But if you’re part of a marketing program with an advertiser – and you’re getting paid or getting products or services in exchange for talking about a product – you need to disclose that relationship. It’s simple: “ABC Company gave me this product to try and here’s what I think.” This is about transparency – being upfront with people and making sure they have the straight story about a connection between an endorser and an advertiser.

To sum up, under the FTC Endorsement Guides:

Endorsements have to reflect the truthful experience of the endorser;

Endorsements cannot include claims about a product that require proof you don’t have; and

If there’s a connection between an endorser and an advertiser, make sure it’s clearly disclosed.

For more information, read The FTC’s Revised Endorsement Guides: What People are Asking, available at business.ftc.gov.

Questions? Send them to endorsements@ftc.gov . We’ll address the most common ones in future publications.

Comment Moderation Policy
We welcome your comments and thoughts about the information on this page. If you do have something to say, please be courteous and respectful to other commenters. We won’t routinely review or edit any comments before they are posted, but we will delete any comments that:
1) contain spam or are offtopic
2) use vulgar language or offensive terms that target specific groups or contain personal attacks
3) are sales pitches, promotions, urls or links to commercial sites
4) spread clearly misleading or false information
or
5) include personal information, like home addresses

What is a check endorsement?

Learn more from the Payments Professor
What is a check endorsement?
How do I endorse a check?
Do I have to sign a check?

What is a check endorsement?

ENDORSEMENTS The Pros, Cons, And MYTHS | Drum Beats Online

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Endorsement Deals How to get endorsements for your company

http://www.evancarmichael.com/support/ SUPPORT ME :)

Like this video? Please give it a thumbs up below and/or leave a comment Thank you!!!

Help me caption & translate this video!
http://www.amara.org/en/profiles/videos/Evan%20Carmichael/

“Happy New Year!
I’ve just come across your Youtube channel your videos are amazing! Thank you so much for being so helpful and inspirational. I am learning a lot and I will be sure to recommend them as a must see resource to other entrepreneurs.

I’ve just launched my first business in the children’s’ educational products space and I was hoping to reach out to you with a question an answer to which could help many other entrepreneurs.

I would like to secure some endorsement quotes about my products from industry leaders and top bloggers in order to build trust in potential customers. What is the best way to handle such endorsement requests?
So far I see three options:
1. To send them product samples for review on their sites/blogs. This is obviously the most costly and timeconsuming option.
2. To interview them about a related subject, place the interview on my blog and then, once we have established a relationship, request an endorsement quote about my product. This option can also take some time since getting an interview from these busy individuals might take awhile.
3. To send an email introducing my company and products (and I am relevant to their work) and requesting their feedback/endorsement quote to be placed on my website. Is this appropriate? What would I offer them in return? In short, what is the best way to do this?

Thank you! I would really appreciate your response.
Lana”

Endorsement Deals How to get endorsements for your company

TFBoys Karry Wang (Wang Junkai/王俊凯) Coca Cola endorsement ad

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The power of empathy: Helen Riess at TEDxMiddlebury

Dr. Riess is an Associate Professor of Psychiatry at Harvard Medical School. She directs the Empathy & Relational Science Program, conducting research on the neuroscience of emotions and empathy, and is CoFounder, Chief Scientist and Chairman of Empathetics, LLC. She is also a core member of the Research Consortium for Emotional Intelligence and is a faculty member of the Harvard Macy Institute for Physician Leaders.

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In the spirit of ideas worth spreading, TEDx is a program of local, selforganized events that bring people together to share a TEDlike experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, selforganized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are selforganized. (Subject to certain rules and regulations)

The power of empathy: Helen Riess at TEDxMiddlebury

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This video is made for entertainment purposes. We do not make any warranties about the completeness, safety and reliability. Any action you take upon the information on this video is strictly at your own risk, and we will not be liable for any damages or losses. It is the viewer’s responsibility to use judgment, care and precautions if one plans to replicate.

The following video might feature activity performed by our actors within controlled environment please use judgment, care, and precaution if you plan to replicate.

All product and company names shown in the video are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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Ngoài xem những chủ đề về The FTC's Endorsement Guides – Business Tips | Federal Trade Commission, bạn có thể xem thêm nhiều nội dung hữu ích khác do 1111.com.vn chia sẻ ngay tại nhé.

Kiến thức liên quan đến nội dung endorsement là gì.

Hình ảnh liên quan đến nội dung The FTC's Endorsement Guides – Business Tips | Federal Trade Commission.

The FTC's Endorsement Guides – Business Tips | Federal Trade Commission

>> Ngoài xem những kiến thức liên quan endorsement là gì bạn có thể xem thêm nhiều kiến thức về chủ đề tiếng trung hữu ích khác tại đây: Tại đây.

#FTC39s #Endorsement #Guides #Business #Tips #Federal #Trade #Commission.

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The FTC's Endorsement Guides – Business Tips | Federal Trade Commission.

endorsement là gì.

Chúng tôi mong rằng những Thủ thuật về chủ đề endorsement là gì này sẽ mang lại giá trị cho bạn. Chân thành cảm ơn.

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Tôi là Quang Trung, là một chuyên gia trong lĩnh vực các tin tức tổng hợp về các quốc gia trên thế giới. Tôi muốn chia sẻ những thông tin bổ ích này của mình đến mọi người.https://1111.com.vn/

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3 Comments

  1. it's difficult to understand the connection while watching videos on YT from users that are outside the US, and those rules of transparency don't apply.

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