branding 101, understanding branding basics and fundamentals
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branding 101, understanding branding basics and fundamentals. every business wants to be a customer’s first choice. building and managing a brand can play a significant part in making that happen. the concept of a brand extends far beyond just your company logo to your business’ core values and to every interaction you have with customers and suppliers.
in effect, your brand creates and maintains your reputation and so reflects your customers’ experience of your organization. customers and employees can build up emotional attachments to certain brands, allowing for strong loyalties and even a sense of ownership. this can help maintain employee motivation and increase your sales but it can also cause problems if you don’t consult these stakeholders as your business grows.
your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. a strong brand can make any business stand out from the crowd, particularly in competitive markets.
in this video tutorial, online course, and online class you will learn the main branding basics and fundamentals.
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What Is Branding? 4 Minute Crash Course.
What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it’s a person’s gut feeling about a product, service or company. It’s in their heads and in their hearts. A brand is your reputation.
Listen to the whole talk on our podcast
https://thefutur.com/podcast/073deepdivebrandingsalescreativity
Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc
Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
“Your brand isn’t what you say it is. It’s what they say it is.”
http://www.martyneumeier.com/
Books by Marty Neumeier
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How To BRAND Your Dropshipping Products (Start YOUR $100K Brand!)
How to brand your dropshipping products and start your $100K brand! A guide and tutorial on white and private labelling your own AliExpress dropshipping products through different manufacturers while selling on your own eCommerce store such as Shopify!
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Brands vs Products – Difference between a Product and a Brand (Marketing video 121)
Brand refers to a name, symbol, logo, mark, or sentence that is used to identify and distinguish one product from others.
Product refers to anything with tangible and intangible attributes offered in the market for use, acquisition, and consumption to satisfy a need or a want.
Brand vs. Products – Differences
Meaning
Product is an item for sale like sports shoes whereas the brand is an entity not for sales like NIKE and PUMA.
What is it?
Product is anything that fulfills a need like a handbag whereas the brand is what a person wants like Louis Vuitton.
Uniqueness
Product is something that can be copied like a car whereas the brand is unique and cannot be duplicated like Tesla.
Created by
Product is created by an organization like a motorcycle whereas the brand is created by the customers like Harley Davidson.
What do they do?
The product performs general functions like a retailer whereas the brand offers value to the customers like Walmart.
Appearance
The product can be tangible or intangible whereas the brand is always intangible
Time Horizon
The product can be obsolete and can be replaced like a CocoCola bottle whereas the brand remains forever like CocoCola brand name.
Emotional appeal
Product is about sales figures whereas the brand is about the emotional appeal.
Attraction for consumers
The product can attract or fail to attract a customer whereas the brand acts as a magnet.
Trustworthiness and reliability
The product can be branded or anonymous whereas the brand name is associated with trust and reliability.
Factors that contribute towards building a Brand
An authentic and unique idea like Red Bull
The product must exhibit a distinct personality of its own like Louis Vuitton
Dependability like FedEx
A striking presence like tinder
Customer engagement and consistency like Starbucks
Competitive value like Nike
This video is on Brand vs Products and it has the following subtopics.
Time Stamps
0:00 Introduction
00:21 Brand vs. Products – Differences
00:24 Meaning
00:47 What is it?
00:56 Uniqueness
01:08 Created by
01:16 What do they do?
01:27 Appearance
01:35 Time Horizon
01:49 Emotional appeal
02:08 Attraction for consumers
02:26 Trustworthiness and reliability
02:43 Factors that contribute towards building a Brand
This video Belongs to the following playlist on Marketing.
https://www.youtube.com/watch?v=BKuvAr7gdpw&list=PLvDdvz8B_JZv3c4nIKTOjxi6y4JNrr4l&index=1
Next Types of Brand https://www.youtube.com/watch?v=Boo76_pficg
Prev Marketing Metrics https://www.youtube.com/watch?v=GXyzyAgFls
Playlist Marketing Course https://www.youtube.com/watch?v=BKuvAr7gdpw&list=PLvDdvz8B_JZv3c4nIKTOjxi6y4JNrr4l&index=1
Product कारखाने में बनता है Brand दिमाग़ से | Anurag Aggarwal
I have made this video, especially for those businessmen and entrepreneurs who desire to convert their product and services into a “Brand”.
As it is a fact, Products are manufactured in factories but Brands are manufactured in the mind.
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Subscribe to my channel https://www.youtube.com/user/anuragaaips
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Website: http://anuragaggarwal.com
EMail: info@anuragaggarwal.com
Contact no.: +917834998181
Branding Basics | Everything You Need To Know About Branding | Hindi | Marketing Basics | Marketing
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The Difference Between Brand and Product
Reza Bavar, CEO and Founder of Kaloud, Inc. (http://www.kaloud.com) explains that your brand is not your product and it’s important to know why. In this video, Reza discusses the subtle differences between your brand and what you produce.
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http://www.docstoc.com/video/84106623/thedifferencebetweenbrandandproduct
COMPLETE How To Source The Best Ecommerce Products To Sell For Beginners in 2021
Hey guys 🙂
Welcome to my video series on how to launch your own winning brand! This is the episode where I go through the foundational principles, tools and processes you need to know to find your own product. You will see how extensively I do my research when looking for products and how I check the viability with the resources readily available online.
It’s a stepbystep process so you can follow along with me. Grab a pen and paper and let’s get started!
Time stamps:
00:00 Intro
03:41 Primary Research
27:47 Tiktok research
35:16 Finding the product
41:54 Google trends
52:53 Checking on Oberlo
54:00 Outreach email
01:00:03 Next steps
Disclaimer: Davie Fogarty does not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.
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I hope you enjoyed this episode and enjoyed finding a product with me. Can’t wait to jump back into it next week!
Peace, Davie.
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How To Do Product Photography At Home For Your Clothing Brand
In this video we show you how to do product photography at home. Whether you have a clothing brand, or just selling products through eCommerce. Join us as we take creative product photos to help sell your brand. Photo editing tool we used: http://bit.ly/CreativeCloud1
✅Join our free online training and get access to resources, pdfs & guides to help you grow: http://bit.ly/FreeApparelTraining
If your goal is to create an advertisement that is visually striking, one of the methods we show is the floating photography or ghost mannequin. To my surprise this method was easier than I thought it would be. All you need is a good light source, or natural lighting as Mike explains in this video. If you’re looking to shoot product photography from home on a regular basis, then check out the tools you should consider:
✅Photography equipment: https://www.amazon.com/shop/jaycashofficial?listId=1AOC2OPRFWU9L
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🔔If you’re a new visitor to this channel make sure you subscribe for our next video drop to help you build your brand from the ground up: http://bit.ly/SubscribeJohnxSantos
fromthegroundup ftgu productphotography
0:00 Intro To Product Photography From Home
0:30 What You Need To Make Creative Product Photography
1:13 What is the Floating Product Ghost Mannequin Technique
2:56 : Photoshop Tutorial of Floating Photography
10:07 Final Thoughts
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Difference between Product and Brand
Product Vs Brand
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